Why this time is different
I have been writing a lot - here and elsewhere - about GuardedID® and blocking key logging. Why is this so different than other things in the security space?
There is a very material reason why things are different this time. Number one is that key logging as an action is a very simple, straightforward and identifiable action on a computer, and it is a devastating threat, since it goes straight for your data, as the people would tell you who found their bank accounts cleaned out, or lost vital confidential business information to this simple tool.
There is also a very identifiable fix. There may be other "security" programs on the market that claim some success against key loggers, but we are talking about categorically stopping the possibility of key logging outright. This is a completely black and white solution.
This will have devastatingly powerful effects in decision making in the areas of security, compliance, and IT in general. People in those areas are mostly used to decisions that involve a lot of grey. Is it worth switching to a new and better firewall, or anti-virus software because it delivers 10% better performance than the solution I'm using now? Decisions like this get watered down tremendously by other budget pressures, and the shades of grey become harder and harder to tell apart, until the decision is put off till next year.
Key logging however is a clear and identifiable threat, which is largely not covered by existing security software, almost impossible to detect, and with GuardedID® there is a completely black and white, essentially 100% solution for the problem. The clear implication is that whoever hesitates with implementing this solution, after they have been given the information, make themselves directly responsible, and potentially liable, for any losses that result from not having it, for this is an all or nothing solution. You either have it or you don't.
In the larger perspective this product is also part of what must necessarily be a multi-layered security architecture, but this is one element that is not optional. There are no shades of grey here, just black and white. Did you install GuardedID® yet?
There is a very material reason why things are different this time. Number one is that key logging as an action is a very simple, straightforward and identifiable action on a computer, and it is a devastating threat, since it goes straight for your data, as the people would tell you who found their bank accounts cleaned out, or lost vital confidential business information to this simple tool.
There is also a very identifiable fix. There may be other "security" programs on the market that claim some success against key loggers, but we are talking about categorically stopping the possibility of key logging outright. This is a completely black and white solution.
This will have devastatingly powerful effects in decision making in the areas of security, compliance, and IT in general. People in those areas are mostly used to decisions that involve a lot of grey. Is it worth switching to a new and better firewall, or anti-virus software because it delivers 10% better performance than the solution I'm using now? Decisions like this get watered down tremendously by other budget pressures, and the shades of grey become harder and harder to tell apart, until the decision is put off till next year.
Key logging however is a clear and identifiable threat, which is largely not covered by existing security software, almost impossible to detect, and with GuardedID® there is a completely black and white, essentially 100% solution for the problem. The clear implication is that whoever hesitates with implementing this solution, after they have been given the information, make themselves directly responsible, and potentially liable, for any losses that result from not having it, for this is an all or nothing solution. You either have it or you don't.
In the larger perspective this product is also part of what must necessarily be a multi-layered security architecture, but this is one element that is not optional. There are no shades of grey here, just black and white. Did you install GuardedID® yet?




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